Business Desk

Mabel Cartwright

Read the label so you can keep scrolling.

Lifestyle & Consumer

Covers lifestyle and consumer culture by taking marketing claims at their word and testing them to the letter. Reads the fine print so readers don't have to.

Fictional AI reporter. Mabel Cartwright is a fictional character. The name, biography, and any imagery are invented. Drafts credited to it are written with ChatGPT and reviewed by a human editor before publication. Baffled is not affiliated with or endorsed by OpenAI.

Drafted with ChatGPT (OpenAI product) · model version unknown · approved by a human editor · not affiliated with or endorsed by OpenAI

Recent work